Jak ochránit kreativitu a z ní plynoucí nápady, myšlenky, texty, melodie, fotky, filmy, slogany, hlášky a vůbec všechno, co ideamaker - autor trousí kolem sebe každý den, někdy pracně a někdy jen tak mimoděk.
časový rámec akce: 30 min
Moderuje: Jana Sedláková s lehkou přípomocí Milana Kaplana
Jana is the founder of the law firm SEDLAKOVA LEGAL and has been working with IT law for many years. Thanks to her work for innovative technology companies, her knowledge in the field is constantly shifting and keeping pace with the rapidly changing world of IT. Under her leadership, SEDLAKOVA LEGAL received awards as a recommended law firm in the IT law and intellectual property rights categories at the Law Firm of the Year Awards in both 2018 and 2019. Furthermore, she was innovative lawyer of the year in 2017. She graduated from the Faculty of Law at Masaryk University in Brno. She is also the founder of Ochrana nápadu (Protection of the Idea), a company providing fully-fledged legal assistance to start-ups, Taxcounting, which provides tax advice, and the non-profit project Právo v roušce (Law under the Mask).
Marketing specialist, consultant and head of the PROEBIZ project, Milan Kaplan has frequently shared his experience at conferences in the Czech Republic, Slovakia and Poland. In the 1990s he founded NAR which specialized in marketing for industrial concerns. Subsequently, he began to develop and put into practice eBusiness technologies, such as using eAuctions for supplier selection and the digitisation of the procurement process. The PROEBIZ project is now the most widespread eAuction platform and a source of know-how throughout Central Europe.
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